Shoe & Leather Care

Caesars

Polish, cream and leather protection.

About Caesars

Caesars covers shoe and leather care — waxes, creams, sprays and applicators, with a range weighted to the formal footwear that Gulf business and government dress codes sustain. Formulations are developed in partnership with European laboratories and produced in ISO 9001 (certified 2005) and ISO 14001 facilities; the group was established in Ajman, UAE in 1993 and its products now sell in more than 35 markets across the Middle East, Africa, South Asia and South-East Asia. Shoe and leather care sits outside the pesticide registration route entirely, so a distributor can list it while the insecticide dossiers are still with the authority.

Caesars products

Distributing Caesars in the Gulf

Caesars is the Dutch & Habro shoe & leather care range, supplied to appointed FMCG distributors across the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain. It covers 5 pack formats — spray, other, wipes, liquid and adhesive — across 18 lines currently listed.

Caesars is carried on the same distribution agreement as the rest of the range, so a partner takes it alongside the other five brands rather than negotiating separately. That matters commercially: a van already calling on a grocery every week carries seven categories at the cost of servicing one, and the shelf presence compounds rather than competing with itself.

Registration status and available formats differ by market — every pack must be registered with the relevant national authority before it can be sold, and entry investment for a territory varies with the channels covered. The territory pages set out what applies where.