Habro
Toilet, surface and personal hygiene.
About Habro
Habro covers toilet care, surface disinfection and washroom hygiene for households and for the institutional and facilities-management channel that dominates Gulf hospitality. Formulations are developed in partnership with European laboratories and produced in ISO 9001 (certified 2005) and ISO 14001 facilities; the group was established in Ajman, UAE in 1993 and its products now sell in more than 35 markets across the Middle East, Africa, South Asia and South-East Asia. Dossiers, batch records and certificates of analysis are supplied to the territory distributor for product registration in each market.
Habro products
Distributing Habro in the Gulf
Habro is the Dutch & Habro hygiene & home care range, supplied to appointed FMCG distributors across the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain. It covers 2 pack formats — liquid and other — across 10 lines currently listed.
Habro is carried on the same distribution agreement as the rest of the range, so a partner takes it alongside the other five brands rather than negotiating separately. That matters commercially: a van already calling on a grocery every week carries seven categories at the cost of servicing one, and the shelf presence compounds rather than competing with itself.
Registration status and available formats differ by market — every pack must be registered with the relevant national authority before it can be sold, and entry investment for a territory varies with the channels covered. The territory pages set out what applies where.