Air Care & Fragrance

Lovaire

Air fresheners and home fragrance.

About Lovaire

Lovaire is air care and home fragrance. In a region where windows stay closed for most of the year, indoor air treatment is a permanent category rather than a seasonal one. Formulations are developed in partnership with European laboratories and produced in ISO 9001 (certified 2005) and ISO 14001 facilities; the group was established in Ajman, UAE in 1993 and its products now sell in more than 35 markets across the Middle East, Africa, South Asia and South-East Asia. Air-care packs are among the fastest-rotating lines in the range and carry the lightest registration burden, which makes them a practical opening order for a new territory.

Lovaire products

Lovaire Automatic Air Freshener Refill Citrus Other Lovaire Automatic Air Freshener Refill Floral Other Lovaire Automatic Air Freshener Refill Lavender Other Lovaire Automatic Air Freshener Refill Oud Other Lovaire Citrus Combo Other Lovaire Floral Combo Other Lovaire Lavender Combo Other Lovaire Oud Combo Other Lovaire Napthalene Balls Mini Other Lovaire Napthalene Balls Other Lovaire Stain Remover Pen Other Lovaire Plug-In Air Freshener Device

Distributing Lovaire in the Gulf

Lovaire is the Dutch & Habro air care & fragrance range, supplied to appointed FMCG distributors across the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain. It covers 2 pack formats — other and device — across 12 lines currently listed.

Lovaire is carried on the same distribution agreement as the rest of the range, so a partner takes it alongside the other five brands rather than negotiating separately. That matters commercially: a van already calling on a grocery every week carries seven categories at the cost of servicing one, and the shelf presence compounds rather than competing with itself.

Registration status and available formats differ by market — every pack must be registered with the relevant national authority before it can be sold, and entry investment for a territory varies with the channels covered. The territory pages set out what applies where.