Dutch & Habro Dutch & Habro Middle East
Oman ·Governorate ·4 areas

FMCG Distributorship in
Al Wusta

Pest control, hygiene, air care, home care, garden care and shoe care — six brands, one agreement.

الوسطى
Country
Oman
Seat
Haima
Cities & areas
4
Entry investment
OMR 7,000 – OMR 38,000
In short Dutch & Habro appoints FMCG distributors across Al Wusta, a governorate of Oman covering 4 cities and areas including Duqm, Haima and Mahout, for household pest control, hygiene, air care, home care, garden care and shoe care. Entry investment runs from OMR 7,000 – OMR 38,000 depending on territory, and applications are reviewed within two working days.

Why Al Wusta matters

Thinly populated desert and coast, being rebuilt around the Duqm special economic zone.

Which cities and areas of Al Wusta are open?

We are appointing across all 4 listed cities and areas. Each has its own page covering the local demand profile, the channels that carry volume there, and how stock reaches it.

Duqm Development zone Haima Interior town Mahout Coastal town Al Jazer Coastal town

What an Al Wusta partner needs

  • A valid trade licence covering the goods being distributed, held in the partner's own name.
  • Warehousing appropriate to the range, including compliant storage for aerosol lines.
  • Delivery vehicles and a van-sales team able to cover the listed areas on a regular cycle.
  • Working capital for opening stock and a first reorder before receivables come in.
  • Existing buyer relationships in at least one of the channels that carries volume locally.

Questions about Al Wusta

How do I get FMCG distribution in Al Wusta?
Dutch & Habro appoints one FMCG distributor per territory in Al Wusta, covering pest control, hygiene, air care, home care, garden care and shoe care on a single agreement. Apply online naming Al Wusta as your territory, with your trade licence, warehousing and sales capacity. Our regional team reviews the application within two working days and arranges a commercial call and a market verification.
Which areas of Al Wusta are covered?
All 4 listed cities and areas, including Duqm, Haima, Mahout and Al Jazer. Each has its own territory page setting out the local channel mix and demand profile.
What investment is needed in Al Wusta?
Entry investment across Oman runs from OMR 7,000 – OMR 38,000 depending on the territory and the channels covered — opening stock, warehousing, vehicles and sales staff.
Which FMCG categories does the Al Wusta distributorship cover?
All seven: household pest control and insecticides (Goodbye), rodent control (Podo), hygiene and toilet care (Habro), air care and home fragrance (Lovaire), home care and surface cleaning, garden and plant care (Gardenz) and shoe and leather care (Caesars). One agreement covers the full range in Al Wusta.

Claim Al Wusta

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Last updated 25 August 2026 · Dutch & Habro Middle East regional trade team