FMCG Distributorship in
King Abdullah Economic City

A purpose-built port and industrial city north of Jeddah.

King Abdullah Economic City is part of Makkah Province, Saudi Arabia. Dutch & Habro is appointing FMCG distribution partners here across its household pest control, hygiene, air care, home care, garden care and shoe care brands — on one agreement covering the full range.

Like the rest of Saudi Arabia, King Abdullah Economic City runs its buildings sealed and air-conditioned for most of the year, which turns household insect control into a continuous category rather than a seasonal one.

Because King Abdullah Economic City is a development zone, the mix skews toward camp hygiene, bulk pest control and institutional cleaning. We set the opening assortment against that profile rather than shipping a standard national pallet.

The pest-control range is where a King Abdullah Economic City partner sees the fastest rotation, and here that means rodent glue boards, bait stations and bulk crawling-insect aerosols.

Goodbye covers the household insecticide lines and Podo the dedicated rodent-control systems; both sell into camp supply and contractor supply in King Abdullah Economic City under the same distribution agreement as the hygiene, air care, home care, garden care and shoe care brands.

In King Abdullah Economic City the volume moves through camp supply, contractor supply and FM contractors. Route coverage in the right streets matters more than head-office presence, and we look hard at van-sales strength when assessing an application.

Stock reaches King Abdullah Economic City through the import chain into Saudi Arabia, and territory partners typically hold four to eight weeks of cover. Lead times, reorder points and promotional support are agreed in writing before the opening order is placed.