FMCG Distributorship in
International City

High-density workforce and family housing — the strongest value-pack grocery demand in the emirate.

International City sits in the emirate of Dubai, UAE. We are appointing FMCG distribution partners in this territory for the full Dutch & Habro range, from household pest control and insecticides through to hygiene, air care and shoe care, under a single agreement.

Heat, humidity and permanently air-conditioned interiors shape what sells in International City, as they do across the UAE: insect pressure that never fully drops away rather than a season that comes and goes.

Because International City is a residential district, the mix skews toward household insecticides, air care, home care and garden care. A partner who plans stock around that mix — rather than around a flat national assortment — consistently turns inventory faster.

Pest control is the largest of the seven categories a residential district distributor carries, and in International City the volume sits in cockroach aerosols, gel baits and mosquito liquid vaporisers.

Goodbye covers the household insecticide lines and Podo the dedicated rodent-control systems; both sell into supermarkets and community groceries and pharmacy in International City under the same distribution agreement as the hygiene, air care, home care, garden care and shoe care brands.

In International City the volume moves through supermarkets and community groceries, pharmacy and e-commerce. We assess applications on demonstrated coverage of those channels rather than on turnover alone.

Stock reaches International City through the import chain into the UAE, and territory partners typically hold four to eight weeks of cover. We confirm reorder cycles, credit terms and launch support in the agreement rather than leaving them to be negotiated per shipment.