FMCG Distributorship in
Khamis Mushait

Asir's largest city, its main trading centre and a major air base.

Khamis Mushait is part of Asir Province, Saudi Arabia. Dutch & Habro is appointing FMCG distribution partners here across its household pest control, hygiene, air care, home care, garden care and shoe care brands — on one agreement covering the full range.

Like the rest of Saudi Arabia, Khamis Mushait runs its buildings sealed and air-conditioned for most of the year, which turns household insect control into a continuous category rather than a seasonal one.

Because Khamis Mushait is a commercial centre, the mix skews toward household insecticides, home care, air care and shoe care. We set the opening assortment against that profile rather than shipping a standard national pallet.

The pest-control range is where a Khamis Mushait partner sees the fastest rotation, and here that means cockroach aerosols, gel baits and mosquito liquid vaporisers.

Goodbye covers the household insecticide lines and Podo the dedicated rodent-control systems; both sell into modern trade and traditional trade in Khamis Mushait under the same distribution agreement as the hygiene, air care, home care, garden care and shoe care brands.

In Khamis Mushait the volume moves through modern trade, traditional trade, van sales and wholesale. Route coverage in the right streets matters more than head-office presence, and we look hard at van-sales strength when assessing an application.

Stock reaches Khamis Mushait through the import chain into Saudi Arabia, and territory partners typically hold four to eight weeks of cover. Lead times, reorder points and promotional support are agreed in writing before the opening order is placed.