FMCG Distributorship in
Rijal Almaa

Heritage village district on the Tihama escarpment.

Rijal Almaa is part of Asir Province, Saudi Arabia. Dutch & Habro is appointing FMCG distribution partners here across its household pest control, hygiene, air care, home care, garden care and shoe care brands — on one agreement covering the full range.

Like the rest of Saudi Arabia, Rijal Almaa runs its buildings sealed and air-conditioned for most of the year, which turns household insect control into a continuous category rather than a seasonal one.

Because Rijal Almaa is a heritage district, the mix skews toward hospitality hygiene and home care. We set the opening assortment against that profile rather than shipping a standard national pallet.

The pest-control range is where a Rijal Almaa partner sees the fastest rotation, and here that means cockroach aerosols, gel baits and mosquito liquid vaporisers.

Goodbye covers the household insecticide lines and Podo the dedicated rodent-control systems; both sell into hospitality supply and community groceries in Rijal Almaa under the same distribution agreement as the hygiene, air care, home care, garden care and shoe care brands.

In Rijal Almaa the volume moves through hospitality supply and community groceries. Route coverage in the right streets matters more than head-office presence, and we look hard at van-sales strength when assessing an application.

Stock reaches Rijal Almaa through the import chain into Saudi Arabia, and territory partners typically hold four to eight weeks of cover. Lead times, reorder points and promotional support are agreed in writing before the opening order is placed.