FMCG Distributorship in
Al Rams

Northern fishing and quarry town below the Musandam border.

Al Rams is part of the emirate of Ras Al Khaimah, UAE. Dutch & Habro is appointing FMCG distribution partners here across its household pest control, hygiene, air care, home care, garden care and shoe care brands — on one agreement covering the full range.

Like the rest of the UAE, Al Rams runs its buildings sealed and air-conditioned for most of the year, which turns household insect control into a continuous category rather than a seasonal one.

Because Al Rams is a coastal town, the mix skews toward mould and damp cleaning, household insecticides and air care. We set the opening assortment against that profile rather than shipping a standard national pallet.

The pest-control range is where an Al Rams partner sees the fastest rotation, and here that means cockroach aerosols, gel baits and mosquito liquid vaporisers.

Goodbye covers the household insecticide lines and Podo the dedicated rodent-control systems; both sell into community groceries and modern trade in Al Rams under the same distribution agreement as the hygiene, air care, home care, garden care and shoe care brands.

In Al Rams the volume moves through community groceries, modern trade and hospitality. Route coverage in the right streets matters more than head-office presence, and we look hard at van-sales strength when assessing an application.

Stock reaches Al Rams through the import chain into the UAE, and territory partners typically hold four to eight weeks of cover. Lead times, reorder points and promotional support are agreed in writing before the opening order is placed.