FMCG Distributorship in
RAKEZ

Ras Al Khaimah Economic Zone — industrial and commercial licences across the Al Hamra and Al Ghail parks.

RAKEZ is part of the emirate of Ras Al Khaimah, UAE. Dutch & Habro is appointing FMCG distribution partners here across its household pest control, hygiene, air care, home care, garden care and shoe care brands — on one agreement covering the full range.

Like the rest of the UAE, RAKEZ runs its buildings sealed and air-conditioned for most of the year, which turns household insect control into a continuous category rather than a seasonal one.

Because RAKEZ is a free zone, the mix skews toward bulk and re-export packs, warehouse pest control and industrial hygiene. We set the opening assortment against that profile rather than shipping a standard national pallet.

The pest-control range is where a RAKEZ partner sees the fastest rotation, and here that means rodent glue boards, bait stations and bulk crawling-insect aerosols.

Goodbye covers the household insecticide lines and Podo the dedicated rodent-control systems; both sell into bonded wholesale and re-export in RAKEZ under the same distribution agreement as the hygiene, air care, home care, garden care and shoe care brands.

In RAKEZ the volume moves through bonded wholesale, re-export and institutional supply. Route coverage in the right streets matters more than head-office presence, and we look hard at van-sales strength when assessing an application.

Stock reaches RAKEZ through the import chain into the UAE, and territory partners typically hold four to eight weeks of cover. Lead times, reorder points and promotional support are agreed in writing before the opening order is placed.